ABD | Apparel by Design specialize in the design and manufacture of high quality merchandise and apparel and have built an enviable reputation in the Australasian market.

ABD | Apparel By Design operates in Australia and New Zealand, designing and producing quality customized clothing and promotional goods for a wide range of customers.


Company founder Rik Dalton has made quality and efficiency the two highest priorities. Customer satisfaction really means everything in our business, and Apparel by Design strives for this in all aspects of the customizing process, from garment design, and quality, to communication, working to budgets, and on-time delivery.


Our customers trust in our ability to understand and work within company artwork regulations, and produce unique and eye-catching garments that reflect their business

in the most professional way. Whether we are working with you to produce uniforms or special event items, the end result will be a quality garment that you, your employees

and your customers will be proud to wear for years to come.

We work with large Corporates to design their uniforms or custom apparel and merchandise for events. We offer our services for custom event products, such as caps, jackets, polos, bags, towels, flags, pens, lanyards, umbrellas, travel mugs, USB sticks etc.


We have an office, showroom & warehouse based in Melbourne, Australia, also an office, showroom & warehouse based in Auckland, New Zealand. We work

closely with over 25 specialized factories in mainland China  & ship

to all Major Ports in Australia, New Zealand  & South  East  Asia.



Rik Dalton
Crystal Dalton
Maggie Li

Founder & Managing Director

Creative Director

Production Manager

Rik has over 25 years experience in the apparel and global sourcing industry.  Rik will go above and beyond for you, ensuring you receive a quality product at a great price.

Crystal will design a garment to your specifications and give it that "wow" factor. She has over 10 years experience in garment technology and creative design including graphic design, website design, embroidery digitizing and free hand concept.

Maggie is our production and sourcing expert.  She finds the highest quality products at the best factories.  She has over 20 years experience in product planning and is our fabric and sizing guru.

Chris Harford

Australian Warehouse Manager

Chris has countless years experience in Sales, Marketing & Logistics & knows what it takes to get things done.

AJ Lundgren

Accounts and Administration

AJ is in accounts and administration and handles our accounts receivable and accounts payable functions.

Wendy Wang

Chartered Accountant

Wendy Wang after many years working as a CFO for a listed company and other corporate/private owned companies in different industries.


“ Apparel By Design has designed and manufactured a significant number of lines of apparel for us in that period. I make the following observations when compared to competitors that we have experience with:
 *  Apparel By Design is customer focused and extremely efficient in following through
*  The design team is innovative and understand key synergies across the competing priorities of commerciality and branding coupled with functionality, quality and safety
* On a number of occasions that have delivered what others said wasn’t possible as regards to lead times
* The quality of the products and on time delivery has been beyond reproach for the past five years
* Their ability to service every part of Australia and NZ has been demonstrated with our requirements
extending to every state and territory of Australia as well as NZ  “ 


John McMellan
Wilson Group

“We’ve used Apparel by Design for seven years and we highly value the relationship. Rik, Crystal and the team provide us with a very cost effective stock management and control process.  The quality of the merchandise, apparel and stationery has always met with our expectations of nothing less than first class.  They have a very personal and prompt service that goes beyond the call of duty.  We have only increased our dealing and transactions over the past 7 years with Apparel by Design and we have no hesitation in introducing other clients to the same standard of service we receive.” 

Mike Pero,
CEO Mike Pero Real Estate Ltd

“" Over the last 7 years I’ve had the pleasure of dealing with the team at Apparel by Design when sourcing clothing and promotional items.
Excellent response times (faster than most in the market), attention to detail and true “Kiwi” fitting garments really do make the whole process hassle free.
In the 24/7 market that we work in, the team at Apparel by Design certainly makes the job of co-ordinating ranges of work wear and promo goods much easier. "               

HYDRAULINK Marketing Coordinator

"Rik and the Team at ABD are amazing at bringing a concept and brand to life cost effectively, and always on time.  They offer unique options for campaigns to give you a point of difference.  
Always a pleasure to work with." 


 Airwork NZ


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